Identity: Chermayeff & Geismar & Haviv, by Standards Manual

Identity: Chermayeff & Geismar & Haviv, by Standards Manual

Standards Manual is an independent publishing imprint founded in 2014 by designers Jesse Reed and Hamish Smyth. The talented duo are also partners at design consultancy Order, and Jesse kindly took time to answer a few questions about their latest book release. Why...
How Paul Rand presented logos to clients

How Paul Rand presented logos to clients

Mason began, “The trade mark, which in the spacious days before the invention of the corporate image could afford to live in a measure of ornamental luxury, has today become a sharply functional thing, a bright weapon for the attack on the overworked and often...
Mark Spencer, forensic botanist

Mark Spencer, forensic botanist

Mark Spencer is a forensic botanist. In other words, he helps police with criminal cases where plant-based evidence can make a difference. His visual identity, designed by London-based Fieldwork Facility, needed to be intelligent, simple, and memorably executed, and...
The Pixar logo and the hopping desk lamp

The Pixar logo and the hopping desk lamp

Based in Emeryville, California, just across the Bay Bridge from San Francisco, the American animation studio came to life in 1979 when George Lucas recruited Ed Catmull from the New York Institute of Technology to head Lucasfilm’s Computer Division. Seven years...
Marked with thought

Marked with thought

National Theatre, London, designed in 1974 by Ian Dennis while at FHK Henrion’s London studio. The slight tweak of the stencil to combine the N and T is a lovely visual trick that stood the test of time. Canada Snowboard, designed in 2017 by Hulse & Durrell. So...