Hey: Design & Illustration Book


Hey: Design & Illustration Book


Hey: Design & Illustration Book


Hey: Design & Illustration Book


Hey: Design & Illustration Book


Hey: Design & Illustration Book

Hey: Design & Illustration Book

One of the most innovative and celebrated European design agencies of recent years, founded by Verònica Fuerte - Hey are capable of working in a variety of mediums and fields, uniting both spheres of graphic design and illustration seamlessly. The work and accompanying text within this book, covering clients such as Monocle, Paypal, Nokia and Uniqlo, as well as the promotional pieces and illustrations, were selected to help demonstrate this versatility and to give an insight into how the studio’s ideas are hatched and their problems solved.

The Barcelona-based studio is renowned for its bright, playful graphics and their output is a fine example of what can be achieved, with a limited number of graphic devices, in order to bring about a strikingly arresting end result.

There is a sense of creativity within their work, and indeed of play, alongside
unquestionable technical ability. Their work, much like their name, is fun. We never view a Hey project that appears not to have been a joy to create and this is due, in part, to the fact that many of their projects stem from personal work and the same sense of energy is present in both. It is this sense of balance between commercial work and experimental projects that has garnered so many fans, many of whom would surely dream of enjoying a similar level of creative freedom.

This book was brought to you by Counter-Print and it’s for anyone interested in visual communication and, above all, creativity. It is for professionals and students, executives of large corporations and managers of small businesses, art directors and everyone else curious about Hey and the world of graphic design and illustration.

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