Marked with thought #2

Marked with thought #2

The challenge for Base Design was how to turn corporate elevator company, Mitsulift, into a relevant, contemporary brand. While the logo does a great job of capturing the idea, the real strength is in the broader identity. Australian Design Radio was given a clever,...
The World Symbol Festival, 1994

The World Symbol Festival, 1994

Leading designers from around the world submitted their strongest work for display in a variety of venues, and a number of designers gave talks about their work and the future of logo and identity design. While there’s not much detail of the event online, the Logo...
Hobo signs and symbols

Hobo signs and symbols

Hobos were the nomadic workers who roamed the United States, taking jobs wherever they could, and never spending too long in any one place. The Great Depression (1929–1939) was when numbers were likely at their highest, as it forced an estimated 4,000,000 adults to...
Mark Spencer, forensic botanist

Mark Spencer, forensic botanist

Mark Spencer is a forensic botanist. In other words, he helps police with criminal cases where plant-based evidence can make a difference. His visual identity, designed by London-based Fieldwork Facility, needed to be intelligent, simple, and memorably executed, and...
Marked with thought

Marked with thought

National Theatre, London, designed in 1974 by Ian Dennis while at FHK Henrion’s London studio. The slight tweak of the stencil to combine the N and T is a lovely visual trick that stood the test of time. Canada Snowboard, designed in 2017 by Hulse & Durrell. So...